January 25, 2019

Nikon Inc. Announces "Trade Up to Z" Camera Trade-In Program

Add an Additional $400 (for Nikon Z 7) or $200 (for Nikon Z 6) to Your Interchangeable Lens Camera’s Trade-In Value Towards the Purchase of a New Nikon Z Series Camera at Participating Nikon Authorized Dealers

Melville, NY – Today, Nikon Inc. announced a new trade-in program that makes it easier than ever to upgrade to the revolutionary new Nikon Z Series full-frame mirrorless camera system.

Starting on Sunday, January 27, 2019, consumers can trade in their operating interchangeable lens camera for a new, cutting-edge Nikon Z Series camera and get $400 towards a Nikon Z 7 or $200 towards a Nikon Z 6 in addition to their camera’s trade-in value, regardless of camera brand. What’s more, consumers can save an additional $100 on the Mount Adapter FTZ when purchased together with a new Nikon Z 6 or Z 7.* This limited-time trade-in program ends March 31, 2019. For more information about the Trade Up to Z Program, including full terms and conditions, please visit nikonusa.com/ztradeup.

Built around the next-generation Z Mount, the acclaimed Nikon Z 6 and Z 7 cameras achieve a new era in optical performance for Nikon. These full-frame mirrorless cameras are equipped with FX-format BSI CMOS image sensors for outstanding image quality, fast hybrid AF, 5-axis in-body stabilization, an exceptionally clear Quad VGA Electronic Viewfinder and amazing video features. Combined with the growing line of high-performance Z NIKKOR lenses, the Nikon Z Series empowers users to pursue their creative vision without limits.

For more information about the latest Nikon products, including the new Nikon

Z Series full-frame mirrorless camera system, please visit www.nikonusa.com

About Nikon 

Nikon Inc. is a world leader in digital imaging, precision optics and photo and video capture technologies; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enable visual storytelling and content creation. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories, Nikon COOLPIX® compact digital cameras and Nikon software products, as well as the revolutionary Nikon Z series of mirrorless cameras and NIKKOR Z lenses, which achieve a new dimension in optical performance. In 2018, Nikon Corporation, the parent company of Nikon Inc., announced the production of 110 million NIKKOR lenses, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers and visual storytellers to the Web's most comprehensive learning and sharing communities. Connect with Nikon on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo, Flickr and Snapchat (@NikonUSASnap).

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Nikon trademarks are trademarks of Nikon Corporation. Nikon Authorized Dealers set their own selling prices, which may vary. Nikon is not responsible for typographical errors.

*Mount Adapter FTZ price after instant savings is subject to applicable taxes and shipping charges, if any, and is available to retail customers only at participating Nikon Authorized Dealers. Product availability is subject to Dealer’s inventory and may be limited. Offer may be discontinued at Nikon Inc.’s sole discretion. Offer valid January 27, 2019 at 12:00 A.M. ET until March 31, 2019 at 11:59 P.M. ET to retail customers only at participating Nikon Authorized Dealers. Offer valid only in the 50 United States and the District of Columbia. Offer not valid on previous purchases. Void where prohibited by law. Nikon Instant Savings offers do not apply to any used, refurbished or reconditioned products or product combinations.  Nikon Authorized Dealers set their own selling prices, which may vary.